Point of View: Social Media Tactics for Artists
When faced with uncertainty, everyone reaches for anything that can be construed as stable. And while we can’t control outcomes, we can control how we react to situations through our investments of time, energy, and resources.
You’ve probably heard that there are three types of people: those who make things happen, those who watch things happen, and those who wonder what just happened. You’ve also probably heard the adage of “good things come to people who wait, but better things come to those who go out and get them.” Well, it’s pretty clear that the most admirable person would be the one who makes things happen. And as you might assume, this person would be engaged in the exercise of producing more and consuming less. Therefore, if we’re to maximize the concentration of our energy towards a worthwhile outcome, then we need to be mindful of how much input is coming in versus our output. And if you think about it, the majority of our input comes from social media these days. Which, when you think about it, isn’t a bad thing in and of itself. However, the problem is that we’re generally not good at filtering what comes in. And as such, we find ourselves accidentally investing more time into the task of having to scroll through all the non-value adding posts in order to get to the value adding ones. But at this point, we may have just lost 30+ minutes in order to find something suitable that only took us 2 minutes to read through, or 30 seconds to look at.
When we consume other people’s content, we do so in order to get inspired, distract ourselves, or to evaluate our creative output to that of others. However, if you’re a true artist, your job is to create and present YOUR point of view, not other people’s point of view. So while this will sound super counter intuitive, a worthwhile practice for us artists is to actually consume less content from others, starting with the cleaning up of our social media feeds. So what this means is that you’d have to audit your entire account in the same way that you would if you owned a media company—which, ironically enough, you already do, by the virtue that your personal account serves the same function as an actual media company. So this means that you’ll need to go through and make sure that everything you’ve posted, or have allowed to occupy space on your pages, are congruent with the brand that you’re trying to amplify. And this goes for people as well, “as you shall know a company by the company it keeps.” So once you’ve audited your friends list as well, then hide everything and everyone from your news feed. Now that you’ve eliminated all distractions, allow only the people and pages that are inspiring to you to come through your feed. That said, this doesn’t mean that you should go on and stalk their pages for more inspiration as a daily practice, as that would nullify everything I’m telling you to do. You only need to check in with them when you NEED some new input from those particular sources because you need a quick boost of inspiration from a different perspective. Aside from that, just post you own content and interact with those who engage with it. After all, the purpose of what you post serves as a honing beacon for your real audience to find you. As for those other folks, who may very well be near and dear to you, simply call them or go visit them if you really want to connect. If not, hide their content as well if it’s not a source of valuable input to you. I promise you, you’ll be SHOCKED as to how many more hours throughout the day you’ll have to engage in the work that’s the most meaningful to you.
Suggested takeaways….
a) Spend over 90% of your time posting your own content and responding to those who engage with it.
b) The point of posting your own content is so it makes it easier for your potential audience to find you like a flag on a flag pole. And by doing so, it’ll prevent you from having to spam the world with your ideas. Instead, it’ll allow you to spend more time honing your craft while attracting those to you who actually care about what you’re putting out into the world. Again, this will be a huge time saver!
c) Being vulnerable enough to post your own content will get you more comfortable with accepting the responsibility for owning your truth, as opposed to merely backing someone else’s. Furthermore, in doing this exercise of marketing your point of view, it forces you to have to keep having real experiences to report a point of view about, because if you don’t, you’ll never have anything to talk about. Also, the process of engaging in real experiences creates a layer of credibility for your assertions. So even if someone doesn’t agree with your takeaway, they can never invalidate a lived point of view.